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The SEO School
An innovative online SEO course and training platform specifically designed to teach business owners how to optimise their websites and self-manage their SEO in order to attract more leads and increase conversions

Details: The course was launched in 2020 by Karen Dauncey - a leading SEO expert and founder of Perth-
based digital marketing agency, Blue Cherry - and since then, it has helped a large number of people
improve the profitability of their businesses through customised search engine optimisation and
increasing the visibility of their business online.
Karen established The SEO School to meet demand from entrepreneurs and business owners
wanting an affordable and practical solution for improving their website’s visibility on the search
engines without needing to engage an external SEO consultant.
These self-managed courses are structured to help motivated individuals who are willing to commit
to a long-term SEO strategy and is suitable for businesses of all sizes across all industries, as well as
those enterprises that operate in specific geographical areas.
Karen has over two decades of experience in the field of website optimisation and Google Ads
management and is widely acknowledged as a leading SEO consultant in Perth. Over the years, she
has been extensively involved in training and mentoring for numerous Federal and State
Government programs (including for the Australian Small Business Advisory Services and the Small
Business Development Corporation) and is an active participant in local and international
conferences and industry forums. Promoting small business development is another key passion of


Category: SEO
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