Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.
While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about.
Successful websites are built on a philosophy of sound marketing strategy not search engine traffic. SEO should be a part of your total marketing strategy not you're only marketing strategy.